Bose came to us to launch their most compact and rugged speaker yet, the Bose Micro. Our creative approach was to position the Micro as the ace up your sleeve, the speaker you should always carry with you, wherever you Bring the Micro, you are the hero. 

We developed storylines depicting everyday situations that highlighted the Bose Micro's functionality, getting consumers excited about the product launch ahead of the 2017 holiday season. We produced three broadcast spots as the foundation of the campaign, while also capturing specialty assets to develop rich media banners, Instagram stories, and Bose product landing pages.