In an attempt to connect with the creative class, MINI Cooper wanted to make an industry splash. To achieve this, we tapped two world-renowned artists to create art installations in the back of the 2018 MINI Cooper Countryman, showing that the trunk space is large enough for the biggest stories.

Partnering with Kirsten Lepore and Nix + Gerber, we produced two short-form social media videos and delivered long-form versions of the hero pieces for pre-roll at the Brooklyn Academy of Music (BAM). In September 2018, we will be launching a MINI Cooper-sponsored artist series highlighting artists and their crafts.

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