We worked alongside Ford to create an exciting and heartwarming moment that would deliver a great news story, serve as a celebration, and strengthen community relationships. The rise and fall of this historic building mirrors the story of Detroit itself, a city that fell into decline after the Motor Town glory years and is now being resurrected. The redevelopment, therefore, holds particular meaning for today.

To bring Ford’s vision to life, we tapped into advanced 3D projection-mapping technology and imagined a beautifully narrated light show that would cover the building’s facade for the first time. The 10-day festival was an extension of Ford’s North American International Auto Show presence. Tapping into advanced 3D projection-mapping technology and old-fashioned storytelling, Ford used the 18-story train station as a canvas to re-create its glory days, its revitalization, and its future as the centerpiece.

This experience held enormous value for the audience as it really was a celebration of local history and people.

Event Stats:

20.5k+ Attendees
40 Minutes average dwell time
1M+ Views of Ford content